Established in 1908 by Hans Wilsdorf, Rolex has been creating timepieces using the finest materials and assembling them with exceptional precision. Each component is carefully designed, developed, and crafted to meet the highest standards. Today, Rolex watches are trusted by pioneers, artists, athletes, and visionaries alike—accompanying them on expeditions to towering peaks and the ocean's depths. Discover our legendary collections: Air-King, Daytona, Datejust, Day-Date, Explorer, GMT-Master, Lady-Datejust, Milgauss, Oyster, Sea-Dweller, Sky-Dweller, Submariner, and Yacht-Master.