Gucci is an Italian fashion brand founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. It is now based in Florence, Italy.

The brand’s distinctive “Double-G” monogram, as well as the now iconic Gucci stripe, consisting of two green stripes interrupted by a single red bar, were introduced during the second World War.

Today, Gucci is striving to redefine Luxury for the 21st century. Colorful, romantic, poetic and magical, Gucci's unique vision has met with immense critical acclaim while also creating an authentic emotional bond with younger customers. Now more than ever, charisma, innovation and a commitment to progress let Gucci take a radically modern approach to fashion.