Why Richard Mille Watch is so Expensive (3)

Richard Mille is no stranger to selling expensive watches. Richard Mille watch price starts around USD 80,000 and goes up to several million dollars in price for some of their more exotic timepieces. It releases some watches priced around USD 1,000,000 a year. While the average of their tourbillon watches like RM 004 V3 ranges from USD 450,000 – 800,000. It is an enormous number even by luxury watch standards. 

Richard Mille may be relatively new to the luxury watch market, but his craftsmanship and brand add ingenuity to the world of high-end timepieces that are only rarely seen. The Richard Mille brand effectively straddles the fine line between luxury design and dazzlement that stands out even to the untrained eye. Endorsing high-profile celebrities and athlete sponsorships ranging from Formula One drivers to Spanish tennis player Rafael Nadal also makes the brand even more exclusive. But, in the end, Richard Mille himself is a crucial part of the brand’s success. In many ways, without him, the brand would not continue to be what it is today.

So, coming back to the ubiquitous question by consumers and others in the watch industry is, “Why are Richard Mille watches price so expensive?”

 

The Design

It is effortless to spot a Richard Mille watch. The size and shape of a Richard Mille watch are instantly recognizable. Inspired by automotive design, the aesthetic is unapologetically bold and unique. But it is designed to ensure incredible comfort on the wrist.

The Watchmaking

The sandwich-style Richard Mille watch case is one of the most expensive and difficult to manufacture. Comprised of three decks – front and back bezels and the middle section – each component is curved.

The Avant-Grade Material

The materials used are leading-edge technology, even in the industries outside of watchmaking. Richard Mille is famous for using unique cases and baseplate materials, such as carbon nanotubes, gold fused with carbon, and toughened ceramic. Not only is the. Metal or material new in terms of composition, the ability to use them in watchmaking is unknown.

The Movement

Richard Mille watches generally have a tourbillon, a rotating cage that brings a new level of inventive sophistication to escape. It requires a comprehensive redesign and high-tech material. It once again shows Richard Mille’s dedication to the watchmaking industry.

The Scarcity

Fewer than 5,000 Richard Mille watches are made annually. It is a relatively high number of pieces for a young brand, yet demand for the watches consistently outstrips production. Few models even produced in a limited edition to keep its exclusivity among luxury watch enthusiasts.

 

When a company's luxury image is only skin deep, consumers tend to wise up very quickly. High-end watch consumers tend to be very sophisticated people and strictly seek out value. Brands that are deemed to offer little value tend to not benefit from a lot of return business. So no wonder Richard Mille is still able to be relevant to many sophisticated watch enthusiasts until this day. Check the Richard Mille watch price list at Chronoluxe here.

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